Neutrogena
Neutrogena
POINT OF DIFFERENCE
Worked with the creative director and ACD copy to build creative strategy and visual branding for Neutrogena’s global brand identity rolling out over the next year.
Client
Neutrogena
Agency
Oliver/The Amp
Role
ACD/ Sr. Art Director
Year
2022
POWER UP YOUR SKIN’S VITALS
FOR SKIN THAT IS FULL OF LIFE
What’s vital for skin? It isn’t a checklist. It’s a journey from the moment you wake up to the place you feel unabashedly yourself. Your skin’s vitals make this journey possible. They’re for the environments that both challenge your skin and build your character.
That’s why our products power up your skin’s vitals no matter what journey you’re on or where you want to go. Grounded in science, we make your skin full of life so you can be you.
Because if it’s vital for your skin, it’s vital to us.
MEGABRAND
Big spaces full of vitality mirrored with macro beauty that shows the layers of science. Language speaks assuredly to the Skin’s Vitals platform.
CATEGORY
Close-up expressions that show vital-rich skin juxtaposed with visual elements of the category. Language focuses on overarching category benefits.
PRODUCT
Packaging lives in a liminal space outside the bathroom. Application shots elegantly show usage in motion. Both live alongside macro shots that expand on the scientific foundation of the product. Language speaks to the specific product’s benefits and is grounded in science.