Roots Special Projects
Worked with creative director to create designs based off their creative vision, and interpret design narratives for social media campaigns. This involved creating guiding characteristics to implement across the omni-channel campaign narrative in conjunction with other designers.
Special projects varied from B2B projects, special launch items, and limited edition collaborations.
Designer: Alicia Churilla
Creative Director: Patrick Davis
Copy Writer: Rachel Renda
Date: 2020 - 2021