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Brand Identity 

Roots Special Projects

SOCIAL MEDIA DESIGN

Worked with creative director to create designs based off their creative vision, and interpret design narratives for social media campaigns. This involved creating guiding characteristics to implement across the omni-channel campaign narrative in conjunction with other designers.

Special projects varied from B2B projects, special launch items, and limited edition collaborations.

Client: Roots

Designer: Alicia Churilla

Creative Director: Patrick Davis

Copy Writer: Rachel Renda

Date: 2020 - 2021