Brand Identity

Roots Retro

SOCIAL MEDIA DESIGN

Worked with creative director to create designs based off their creative vision, and interpret design narratives for omni-channels across the brand. This involved creating guiding characteristics to implement across the omni-channel campaign narrative.

Guiding creative principles of this campaign included:

Client: Roots

Designer: Alicia Churilla

Creative Director: Patrick Davis

Copy Writer: Rachel Renda

Date: 2021

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