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Brand Identity
Roots Retro
SOCIAL MEDIA DESIGN
Worked with creative director to create designs based off their creative vision, and interpret design narratives for omni-channels across the brand. This involved creating guiding characteristics to implement across the omni-channel campaign narrative.
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Guiding creative principles of this campaign included:
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Client: Roots
Designer: Alicia Churilla
Creative Director: Patrick Davis
Copy Writer: Rachel Renda
Date: 2021
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